Guide to the 21º Festival do Japão

The 21th edition of Festival do Japão, known as the largest festival on japanese culture in the world, will be held by KENREN – Federation of the Japanese Prefectural Associations in Brazil on July 20th, 21st and 22nd, at São Paulo Expo Exhibition & Convention Center, in São Paulo – SP, Brazil.

Festival do Japão – São Paulo is the largest Japanese festival outside of Japan. We strive to be the largest worldwide event promoting Japanese culture, exposing traditional and modern Japan through art and gastronomy, promoting a charming and unforgettable experience for the visitor and providing multicultural and social integration.

In three days, we will gather about 200.000 people, with the theme “110 Years of Japanese Immigration in Brazil”. In addition to visiting the stands of our sponsors, our audience will participate in musical shows, cultural attractions, dances, traditional regional cuisine of the Japanese prefectures, cultural exhibitions, workshops, tea ceremony and free activities for children, adults and seniors.

Among the attractions of the event, we highlight the typical regional cuisine, representing the 47 Japanese prefectures, the activities of the Children’s and Seniors’ Area, with free cultural and recreational workshops. Music, theater, folk dances, taiko (drums) and martial arts, Ikebana and tea ceremony, Miss Nikkey Brazil and Akiba Cosplay Summit competitions are also promoted in the venue.

The venue takes place in a 40 thousand m2 of totally covered area, within a multifunctional architectural complex, expanded and modernized with complete infrastructure and parking for 5.000 cars (4,500 covered).

In view of its importance and repercussion, the Festival do Japão was included in the Tourism Calendar of the State of São Paulo through State Law no. 11.139, of April 24, 2002 and in the Official Calendar of Events of the city of São Paulo through the Law 13,835 of June 3, 2004.

Information for foreigners visiting the 21st Festival do Japão!

General information

July 20th (Friday) – from 12AM to 9PM
July 21st (Saturday) – from 9AM to 9PM
July 22nd (Sunday) – from 10AM to 6PM

Venue: São Paulo Expo Exhibition & Convention Center – Rodovia dos Imigrantes, KM 1,5 – São Paulo – SP

In advance* – R$ 22,00 (US$ 5)
On site – R$ 28,00 (US$ 6,4)
Elderly people over 70 years old and children under 8 years old free of charge. There are discount for students (with document proof).

*In advance tickets will be sold online ( and at specific shops around the city (the list will be announced till May 30th), from June 1st to July 16th.

How can I get there?

The São Paulo Expo Exhibition & Convention Center is located in the southern area of the city of São Paulo, close to the Jabaquara Subway Station (blue line). You can easily get there:

– By bus: free buses to/from the venue will be available at the Jabaquara Subway from 8AM from until 10PM.

– By bike: you can ride your bike to the event and park free of charge at the bicycle parking station at the entrance of the event.

– By car: The São Paulo Expo Exhibition & Convention Center can attend more than 4.500 cars at its parking lot. The daily fee is R$45,00.

At the event

– Most stands at the event don’t accept credit or debit cards, so take some cash along.
– Dollars, yens or any international currency are not accepted at the event.


If you’re coming from another city, state or country to visit the 21th Festival do Japão, we will select hotels with special prices for the visitors coming to our event! (the list will be announced till June 15th)


An unforgettable event for kids, young people, adults and the elderly, the Festival do Japão gathers more than 180.000 of people every year, and offers activities such as exhibitions and workshops of the Japanese arts such as origami, ikebana, manga, shodo, kirigami, chado, including demonstrations of martial arts, music, modern and traditional Japanese dancing styles. At our Food Court, 53 booths will offer typical and unique dishes from the cuisine of the Japanese prefectures, unlikely to be found in the city’s most Japanese neighborhood, Liberdade!

We also highlight the Miss Nikkey Brasil Contest – with beautiful Japanese-Brazilian models, and the Akiba Cosplay Summit, the perfect time to admire the transformation of the best known Brazilian cosplayers.

Once inside the event, all the cultural activities are free and open to the public, offering an amazing trip to the history, culture and art of Japan inside the city of São Paulo – it is definitely the largest Japanese Festival outside Japan!

More information:
If you have any questions or want further information, please contact us:
+55 (11) 3277-6108 / 3277-8569

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outras informações

seja um voluntário

Faça seu cadastro para ser voluntário no 21º FESTIVAL DO JAPÃO, que será realizado pelo KENREN nos dias 20, 21 e 22 de julho de 2018, no São Paulo Expo!

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